TLZLFEMME — Madison

TLZLFEMME is a couture clothing brand based out of Los Angeles, CA. I worked in house at the studio in the Arts District, DTLA for about a year, and now have been working for Aazhia remotely for the past year and a half. I branded the clothing line to give it more of a brand presence by creating logos, mocking up packaging designs, business cards, tote bags, and hang tags. I’m actively making instagram posts and content for the website - such as web cutouts and collages, and also have been working on a few other brands that Aazhia has started up.

In a most recent project, Aazhia created an IG page/ podcast where she speaks on fashion and the balanced femme. She gives some tips and tricks for stepping into your feminine energy and manifesting your reality. I created a chrome logo for the Podcast in Adobe Dimension & Adobe Photoshop. I had fun learning Adobe Dimension, so I included some chromo logo expoloration.

Chrome logo exploration

I created two unique camo designs using hand-drawn shapes for pattern 1 and filled squares for pattern 2 on Adobe Illustrator. Pattern 1 was used for the custom design of TLZ LOGO boots and strappy heels. I used Photoshop to create cutouts of the shoes for the website.

Box & Tissue Paper design , business cards , tote bag

Inspo Die Cut Tags / First Print Samples

First Print - 32pt Cardstock Diecut, Matte Cover

Updated Tags (current) - 16pt Cardstock Diecut , Gloss Cover

Soho Warehouse Event - Invitation & Cocktail Menu

Website Cutout Edits - using photoshop to edit out the mannequin

Mocked up the placement of the logo on the purse design.

Web Cutouts